When I’m not designing or building innovation strategy, you can catch me playing fetch with Dash, my rescue pup.
When I am designing, I’m doing my best to live by these principles:
Collaboration is key: The best solutions and fastest implementation come from shared ownership gained through collaboratively solving problems together
Customers and users first: User data should drive every decision we make. The more accurate data we have, the better our decisions will be.
Users are king, but they’re not god: Desirability has to be balanced with viability and feasibility for the product or service to make it in the market. Those factors should be tested with the same rigor.
Context matters: The app, the touchpoint, the journey all exist within a larger context that has impact on how it’s experienced; my job is to understand and design for that context, even the invisible moments.
Mentorship starts with the business: Design isn’t easy. Not for stakeholders or designers. Bringing the business along the journey is essential for success.
Relationships are built on trust: Quickly developing trust with the team and stakeholders is a priority from day 1. Trust has to be earned but once it is, we can run fast.
Be optimistic: Innovation is the result of optimistic vision; without optimism, nothing is possible.
“Optimism requires confidence, and confidence is built on trust.”